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Enquirer Consulting Group / Prepared for Surgenex
October 2026

Something to read on the road.
Built for the next 18 months.

JW, you asked for something you could look at while traveling, to see what might fit over the next 18 months. This is it: what an outbound unit for Surgenex could look like, and how it gets built without pulling your team off year-end work.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

Several programs. Different buyers.

01
Surgenex processes placental and musculoskeletal allografts in Scottsdale and offers them through named programs for hospitals, surgery centers and private offices, alongside contract manufacturing.
02
For hospital systems, Surgenex 360 offers hospital-branded private labeling, pitched on consolidating the allograft category and simplifying the supply chain.
03
For surgery centers, the ASC program leads with rising implant costs and supply chain complexity, and offers a cross-reference quote.
04
For private offices, the Advanced Tissue Program pairs the products with consultants, staff education and reimbursement support.
Each of those programs starts with a different conversation, with a different person. That is where a dedicated outbound unit earns its place.
Prepared for Surgenex
Where this goes

Good programs. The question is who hears about them first.

Today
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From the outside, new accounts seem to start with a form, a phone line or a relationship someone already has. Is that close to how it works today?
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A hospital private label deal, a surgery center cost conversation and a private office program each start with a different buyer. Which one matters most over the next 18 months?
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Your team is executing for year end. Anything new has to run without pulling them off that.
In the first weeks and months
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A named list of the people who own allograft decisions at the hospitals, surgery centers and offices you want, built person by person, not a bought database.
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Separate messages for each program, written in supply chain, surgical and practice language, sent from real inboxes and real profiles and reviewed by a person before they go.
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Interested replies land with your team as warm conversations, with the context and a way to reach them.
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At four months Surgenex owns the domains, the mailboxes, the list, the playbook and a trained operator. Then we leave.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Surgenex

How it works, in plain terms.

We build it for Surgenex

We design the unit around the program you most want to grow and the buyers behind it. The list, the messaging, the sending and the reporting, run for a fixed four months.

People behind the engine

Research, copy, deliverability and reply handling are run by people who do this every day. Every interested reply goes to a person.

Then you own it

At handover you keep the list, the inboxes, the playbook and the dashboards. Nothing is rented back.

One point of contact. The specialists sit behind us, and you never manage a stack of tools or freelancers.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the list ourselves. Named supply chain, surgical services and practice decision makers at the facilities each Surgenex program fits, not a bought database.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why we think this fits

What we would test first for Surgenex.

01

One program at a time

We would start with the program you most want to grow and write only to its buyers. A hospital private label offer and a surgery center cost conversation are different messages.

02

Open on the buyer's problem

Your own surgery center page leads with implant costs and supply chain complexity. Messages open on the buyer's problem, before any product detail.

03

Built while you close the year

The list, the domains and the inboxes take weeks to get ready. That work can happen while your team executes for year end, so it is ready when you are.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Yours to keep. Nothing owed.

  1. Read it on the road. It is yours either way and nothing is owed for it.
  2. If any of it is wrong about how Surgenex sells today, tell Paul and he will correct it.
  3. When year end settles, take twenty minutes with Paul on which program and which buyers we would start with.
Paul is your point of contact from here. Bring the program you most want to grow, and he will work through who we would reach first.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Paul Smaldone   /   paul@enquirerconsulting.com   /   cal.com/ecg
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Surgenex.